Inspiring company pride and striving for growth

My company has remained a premier HVAC dealer in our area for many years. I am proud to be part of such a successful company. When I first started the business, there were many challenges. Some of our staff failed to uphold our standards. I majored in business management at school. I knew we needed to concentrate on generating customer leads in order to grow as a company. I came up with a marketing plan and focused on getting the entire workforce involved in our success. Building unity and company pride was important to me. I wanted our brand to stand for excellent customer service. I knew that we needed our staff to take pride in their work and represent us to the best of their ability. I knew from experience that advertising and building an online presence would prove vital to our company’s evolution and sustainability. In modern times, it is impossible to achieve progress without keeping up with the trends. I encouraged new SEO strategies that involved engaging content writing for our website. Since this was something I felt strongly about, I hired a professional SEO company to create a website. We added pictures of our staff and information about our list of services. We included our certifications and examples of our volunteer work in our community. One of the best tools we have is the contact form. Clients type keywords into Google and our website pops up. Once they click on us, they have the opportunity to fill out and submit a contact form. We get their information and have the chance to engage. In many cases, we’re able to schedule service right then and there. The website and contact form generate a tremendous amount of leads and result in return customers.

internet marketing

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