I guess when I was web building and making a website for my business, I didn’t do enough research on how to properly advertise my business.
I thought all I had to do was create a halfway decent website and people would come flooding into my HVAC corporation.
Well, I guess it’s a little more complicated than that, because even though I had a website, the traffic levels were awful. I was lucky if I got a couple of people every week! I knew there had to be a way to change this, but I just wasn’t really sure how. Apparently I had a lot of learning to do. I talked to a friend of mine, who knew about digital marketing. When I told him about my situation, he recommended that I go to a digital marketing company and they could help me advertise. I took his advice and went to a well known online marketing business. This is when they told me about SEO. SEO stands for search engine optimization, which is keywords you use that you know your customers would use, so you appear higher in the search results, and get more visibility this way. This made a lot of sense, and it all seemed so easy now. The digital marketing business offered SEO services, and they helped me make a list of common keywords for HVAC related things, like HVAC equipment, A/C and heating were some of the words. Just with this small change, I definitely started noticing an increase in my website’s traffic. I can’t imagine how much I have been missing out all this time. I can’t wait to learn more!