Obviously, paper ads weren’t genuinely working that well.
Even though I paid a great amount of money to spread the word about my Heating & Air Conditioning business, it did certainly little to help; Now I could do what a lot of people do, which is get upset & get angry, but, I decided to do a little bit of research to see where I could change. This is when I learned about doing the services online. I could do google ads rather than paper. To get people talking, I need to use SEM or SEO strategies. There is also something called PPC. PPC is a form of advertising where you pay a search engine to show your ads, & when someone clicks on your ad, you pay a fee. At first this sounds bad, because it seems like you are paying for someone to just merely visit your website, & wouldn’t be getting any profits. But the way it works is if someone visits your website, & buys your services, so in our case Heating & Air Conditioning services, then the cost of the repair will far outweigh the small price point you had to pay. So you will make a lot more money in the long run. I found myself genuinely interested in what PPC could do for me, then upon a little more research, I read that Google was known for pay per click a lot, & their Google ads were often PPC. This would be a good way to help advertise our business. After I read about PPC, it opened an entire new world for me.