Have you ever checked into the cost of advertising? I bet a lot more of you have since the pandemic, and all that free time so many of us had.
- I was trying to get my business off the ground, and looked into every avenue of marketing.
The costs for TV are through the roof, of course, but the cost of radio ads isn’t much lower. And don’t even get me started about how much it costs to advertise in a newspaper, and no one even reads newspapers anymore! The only smart way to go is with targeted internet marketing, and social media advertising. Not only can you utilize a budget that hits your needs, but with pay per click advertising you can see your results instantly, without waiting for the entire campaign to end. I don’t know how much you know about social media management, but the ad platforms on Facebook and Instagram are incredibly responsive, and you get the results in real time. The first time I used internet marketing on social media, I only spent ten bucks, and sure it didn’t spike my traffic, but I did get some interesting data out of it. Using that data, I made a better, more directed ad to use the next day, when the internet marketing did a little bit better. It’s called “dialing it in” and making your ads more appealing to people scrolling through their social media feeds. Conventional marketing costs a ton of money, but with internet marketing you can spend a little at a time and dial it in as you go.